Hi, I'm Andrea.

NYC based Product Designer with 8+ years experience. My passion lies in going beyond surface-level solutions by dissecting problems to their core to create experiences that make a meaningful impact.

PenFed Global Navigation Redesign

UX | UI
Design System
Prototyping

Redefining how users navigate with clarity, speed, and consistency by transforming a complex navigation into a cohesive UX.

Redefining PenFed's Global Navigation

UX | UI
System Design
Prototyping

Transforming a complex navigation into a cohesive, intuitive user experience.

PenFed Personal Loans

UX | UI
System Design
Prototyping

Increased PenFed’s Personal Loan acquisitions by 17% and site traffic by 24% by redesigning and enhancing their outdated website design.

PenFed Personal Loans

Increased PenFed’s Personal Loan acquisitions by 12% and site traffic by 24% by redesigning and enhancing their outdated website design.

PenFed Onboarding Application

Leading the redesign of PenFed’s deposits application into a mobile-first conversion-focused experience. **This project is on-going**

Hershey Park App

UX | UI
Wearables
Prototyping

Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.

PenFed Onboarding

UX | UI
System Design
Prototyping

Leading the redesign of PenFed’s deposits application into a mobile-first conversion-focused experience. **This project is on-going**

Hershe Park App

UX | UI
Wearables
Prototyping

Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.

MDTHINK

UX | UI
Saas
System Design

Transformed Maryland’s Department of Human Services data management platform onto AWS. Analytics helped contribute to the STOP Act, a key initiative in preventing opioid overdoses.

MDTHINK

UX | UI
System Design
Prototyping

Transformed Maryland’s Department of Human Services data management platform onto AWS, providing critical services to vulnerable populations. Software analytics contributed to the creation of the STOP Act, a key initiative in preventing opioid overdoses.

Ultra Music Festival

First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.

Ultra Music Festival

AR
UX | UI
Experiential
3D Design
NFT

First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.

BlockV AR Concepts

Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.

BlockV AR Concepts

Experiential
UX | UI
AR
3D Design
NFT

Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.

Brands I've Worked With