Hi, I'm Andrea.

NYC based Product Designer with 8+ years experience. Driven by curiosity, my passion lies in going beyond surface-level solutions. I dissect problems to their core to create innovative digital and physical experiences that make a meaningful impact. I'm currently at PenFed developing their brand new loyalty program.

Selected Work

PenFed Personal Loans

UX | UI
System Design
Prototyping

Increased PenFed’s Personal Loan acquisitions by 12% and site traffic by 24% by redesigning and enhancing their outdated website design.

PenFed Personal Loans

Increased PenFed’s Personal Loan acquisitions by 12% and site traffic by 24% by redesigning and enhancing their outdated website design.

Hershey Park App

UX | UI
Wearables
Prototyping

Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.

Hershey Park App

UX | UI
Wearables
Prototyping

Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.

MDTHINK

UX | UI
Saas
System Design

Transformed Maryland’s Department of Human Services data management platform onto AWS, providing critical services to vulnerable populations. Software analytics contributed to the creation of the STOP Act, a key initiative in preventing opioid overdoses.

MDTHINK

UX | UI
System Design
Prototyping

Transformed Maryland’s Department of Human Services data management platform onto AWS, providing critical services to vulnerable populations. Software analytics contributed to the creation of the STOP Act, a key initiative in preventing opioid overdoses.

Ultra Music Festival

First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.

Ultra Music Festival

AR
UX | UI
Experiential
3D Design
NFT

First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.

BlockV AR Concepts

Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.

BlockV AR Concepts

Experiential
UX | UI
AR
3D Design
NFT

Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.

Brands I've Worked With