DJ Sasha x BlockV
We partnered with the world's leading programmable NFT platform, BlockV, and Grammy-nominated artist DJ Sasha to provide fans with the ultimate concert experience for his coveted "Last Night on Earth" boat party during Ultra Music Festival.
The Ask
Reimagine the traditional concert ticket experience by creating a first-of-its-kind experiential concert event that showcases BlockV's powerful new technology.
The Goal
Create a once-in-a-lifetime concert experience that not only increases new user engagement but sets a benchmark for future business/brand partnerships.
vAtom Ticket
LNOE Contest
Miami Ticket Drop
UI Screens
Results
Transforming the Traditional Ticket
After purchasing online tickets, users received detailed instructions on how to download vatom app and unlock the Last Night on Earth vAtom.
Exclusive vAtom Features
After the video transition, subvatoms with distinct features are revealed in users digital wallet.
Last Night on Earth Contest
The contest vAtom wasn't revealed until the day of the event and had a 48 hour submission window. We plastered QR codes with contest instructions throughout the yacht and live streamed people's answers on large displays.
Miami Virtual Ticket Drop
Since our first AR scavenger hunt was a huge success for Sasha's London show we decided to bring the hunt to Miami.
We announced the drop via socials the morning of Ultra Music Festival and fans flocked all over Miami trying to download and claim the winning vatoms. #thehunt went viral and was shared throughout Instagram Ultra fest stories.
Miami Ticket Drop Microsite
Overall vAtom engagement rates reached more than 60% among DJ Sasha ticket holders. Attendees received the first ticket vAtom and have permanent access to all its exclusive features and updates from Sasha and the boat party content and chat room. There were 325+ new app downloads and 450+ app interactions were made. All tickets dropped in Miami were picked up by lucky fans and used to attend one of the hottest boat parties during the Ultra Festivities.
Read more about the event here: